The World of Warcraft involves the users by creating a "virtual avatar" or what WoW calls it, a "character". By having the ability to choose from a good or bad union, 12 races, sex, hair colour etc and name you really feel as though you can create someone you've always wanted to be.
The concept of currency is something that's made obvious straight away. I have the theory that it's the most vital role in the game, which truly mimics that of real life, the player (or person) with the most money is the highest member of society.
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